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Training your f/x eye Eye on the Oscars: Vfx, Sound & Editing

Some inside the Acad's vfx branch once worried that if there were five visual effects nominees, the general membership would vote the Oscar to "the wrong movie." That argument will be tested this year, as there are five vfx nominees for the first time. So for those who are a lot more comfortable sizing up a star turn or a screenplay, Variety asked supervisors from each of the five nominated pics how they judge the quality of vfx. REALISM Paradoxically, the less real an object is, the easier it is to make it "realistic." No one's ever seen a flying dragon; but everyone's seen trees and hills and buildings, and can tell when they look wrong. Yet when they look right, it's hard to tell they're vfx at all. "It's almost the curse of good visual effects," says Tim Burke, vfx supervisor on "Harry Potter and the Deathly Hallows: Part 2." "If we've done our job very, very well, the audience won't be able to appreciate what we've done. That makes it difficult to judge." In the climactic battle of "Deathly Hallows," for example, it's tempting to focus on the magic elements and miss the fact the sets and locations are mostly virtual. "It's so photographically real, people are just going to think we just went to a location and there was a real castle," Burke says. "Of course none of those things existed. The whole thing was shot on the backlot of Leavesden studios." SEAMLESSNESS "Real Steel" vfx supervisor Erik Nash says: "One thing I look for when I watch a big visual-effects movie is how consistent is the work from beginning to end. You can build up a lot of great work, scene after scene, shot after shot, but when a visual effect falls flat, or doesn't ring true to the tone and the overall look, it takes me out of the movie." A vfx picture, then, is arguably only as good as its weakest shot. In "Real Steel," for example, Nash's team worked hard to blend shots with animatronic and CG robots. "We should shoot reference and then render and composite our CG version right next to it, in all different environments," Nash says. "Until we couldn't tell the difference, we knew our job wasn't done." DIFFICULTY Most voters would probably agree great work on a hard task ought to count for more than equally great work on an easier task. But how to judge difficulty? "Transformers: Dark of the Moon" animation supervisor Scott Benza observes one thing to look for is destruction. "Although Michael (Bay) was given unprecedented access in Chicago," says Benza, "he didn't have permission to do any physical damage to the city. And the quantity of the damage being done is directly related to how hard that is to achieve." So the wreckage is f/x, be they practical or digital. In the sequence where a glass skyscraper is broken in half, note that the glass is all reflective, so all those reflections have to be rendered too. That makes the job very, very difficult. PERFORMANCE "Transformers" and "Rise of the Planet of the Apes" both rely on CG-animated characters as major actors that must carry entire scenes. "The goal as with any actor is to have them be something the audience wants to engage with and wants to watch," says "Apes" vfx supervisor Joe Letteri. Letteri and Benza both tend to point to quiet, subtle moments that deliver a lot of emotional impact through performance. Caesar, the CG simian played by Andy Serkis with the help of performance-capture technology, goes through a "growing-up story," notes Letteri. "He's forced to be away from his family and find his own path. Everyone in the audience can relate to some aspect of that." ARTISTRY Non-pros think of vfx as a technical craft, but nowadays it's rare for one company or another to have much of a technical edge. "If you can make water or fire, that's no longer the achievement," says "Hugo's" vfx supervisor Rob Legato. "It's how well does it work, how does it help you advance the story." He adds, "You're judging the artistic merits of the films in every other category. And now I would love for people to judge visual effects the same way." He is proud of the fact that the compositions and shot designs in "Hugo" aren't compromised for visual effects. "If we had all the money and the world and we were David Lean, we would probably shoot it the same way."

Legend3D Honored for Industry Excellence and Technology Innovation on National and Local Levels

SAN DIEGO - (BUSINESS WIRE) - May 23, 2011 - Legend3D, Inc., the leading innovator in 2-D to 3-D conversion technology, today announced the company and its team are finalists for a trio of awards- Ernst & Young Entrepreneur of the Year(r) 2011 San Diego Award, The 2011 American Business Awards SM, and San Diego Business Journal's Information Technology Executive Of The Year Awards. It was also announced today that two of Legend3D's seasoned employees have been appointed to the Vision Committee for The Visual Effects Society (VES), a professional society dedicated to advancing the arts, sciences, and applications of visual effects worldwide. These honors are a testament to Legend3D's technology excellence and extraordinary success in the entertainment industry, and its profound impact on national and local business communities. Recently, the market for 3-D conversion and content experienced rapid growth and Legend3D's work played a critical role meeting the industry's high demand for 3-D content. Over the past few years, Legend3D has significantly grown its team of skilled artists and stereographers around the world to support its dedication to seamlessly complementing the storytelling process through 3-D conversion. "Our management team and artistic staff are proud to be identified as visionary leaders with such a prestigious lineup of honors," said Dr. Barry Sandrew, founder and COO/CTO of Legend3D. "To be recognized for our exceptional technical expertise fuels our longstanding commitment and passion to deliver the highest quality 3-D conversion product possible." Legend3D's recent honors include: Ernst & Young Entrepreneur of the Year 2011 San Diego Award Dr. Sandrew, an internationally recognized visual effects pioneer and digital imaging expert with 24 years of feature film and TV experience, is a finalist for the Ernst & Young Entrepreneur of the Year 2011 San Diego Award. Now entering its 25th year, the award recognizes entrepreneurs whose ingenuity, hard work and perseverance have created and sustained successful, growing business ventures. A panel of independent judges selected Dr. Sandrew as a finalist from hundreds of nominations. Award winners will be announced at a special gala event on June 16, at the Hyatt Regency La Jolla in San Diego, Calif. The 2011 American Business Awards Paying tribute to its proprietary 2-D to 3-D conversion technology, Legend3D earned finalist standing as one of the most innovative companies of the year-in the computer software category for The 2011 American Business Awards. As part of the coveted Stevie(r) Awards, The American Business Awards are the nation's premier business awards program. Nominations for this year attracted more than 2,800 submissions from organizations of all sizes and in virtually every industry for consideration in more than 40 categories. Stevie Award winners will be announced during the annual gala on June 20 at the Marriott Marquis Hotel in New York City. San Diego Business Journal's Information Technology Executive Awards Anthony Lopez, director of information technology for Legend3D, secured a spot among finalists for the San Diego Business Journal's annual Information Technology Executive Awards. Now entering its fourth year, the awards recognize the most outstanding IT executives working in San Diego. Lopez has been a key innovator and driving force in building Legend3D's IT staff and helping the company successfully meet the increasing demand from studios. The VES Vision Committee The prestigious VES appointed Legend3D's Senior Visual Effects Supervisor Scott Squires to its Vision Committee and Senior Visual Effects Producer Toni Pace Carstensen as Chair of the Committee. The VES is the entertainment industry's only official organization representing the extended community of visual effects practitioners, and its Vision Committee is committed to exploring artistic, technical and business frontiers to find creative and commercial opportunities for VES members in the evolving future of entertainment and beyond. Additionally, Carstensen and Squires both serve on the organization's Board of Directors, applying their artistic and technical expertise as well as their vast industry experience to enrich and educate its members.